What Sets A Great Ecommerce Website Apart From Other Ecommerce Sites

If you want to take your business online with an eCommerce website, you have to choose a great e-commerce platform. But, this is not an easy task particularly if you do not have any web design & development expertise. But, the best thing is that there are many eCommerce channels that you can use to make an eye-catching website.
But then again, there are plenty of factors that can influence the success of your ECommerce website, and recognizing zones of strength and weakness is not simple. Therefore, in this post, we’ll look at some specific factors that are usually present on every well-designed eCommerce website.
  1. Load In Second
    Do you know that about 50% of online customers say that slow load time is the main reason they’ll leave a site before buying anything? “A two or three-second delay in load time during an online transaction results in abandonment rates of up to 90 percent that is higher than the average abandonment rate of 60 percent. Every successful eCommerce merchant knows the most popular browsers and devices/tools that their target audiences use to buy online and design sites with those parameters keeping in mind.

  2. Easy Checkout & Various Payment Method
    On eCommerce websites, the great user experience is important to success. If the checkout process on your site involves many steps or is puzzling, buyers will abandon their cart with the selected products or items left purchased. Generally, the checkout must involve a minimal amount of steps and must be as easy as possible for online buyers. Most of the eCommerce platform accepts PayPal. But the problem comes when you have issues with this platform, particularly if they do not let 3rd party payment options. Therefore, choose one that you’d manage to pay without difficulties. 

  3. User-Friendly, Easy And Simple Navigation
    Make sure that your whole e-commerce website is easy to navigate. A gratifying user experience keeps visitors on your website and keeps them coming back. Do not forget to put menus or links to product or service categories in a noticeable place. Ensure all categories and the products that are in each category are correctly named. Each page of your site must provide users with an easy way to get back to the home page choose another category, go directly to the shopping cart or find contact information.

  4. High-Resolution Images And Video
    Nowadays online buyers want to see numerous angles and consumers using the product in diverse environments. Ensure that they are able to zoom in or out and get a feeling something real for the product. Keep in mind that pictures that take too long to load will see a shopper drop-off rate of 45%. The photos must be high-resolution as well as optimized for page load.

  5. Security With SSL Certificate
    Ann e-commerce site that is secure is so important in the market of aggressive identity theft today. If you sell products and services online, then not having an SSL (Secure Sockets Layer) certificate is not an option.  So, do everything you can to make sure that your website has an SSL certificate because it ensures each check-out is encrypted and gives your customers peace of mind.

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