Have you ever wondered why your competitor’s website has good target visitors as compared to that of yours? Or have you analyzed why your website is finding it tough to get positioned among the top rankings of the leading search engine ranking pages?
The reason for all these is your site is not optimized or it is not to search engine friendly. What is an optimized website? An optimized website is the one that is one that encompasses all the technical and marketing techniques used to acquire traffic, engage visitors and convert them into buyers using a clearly defined method.
Here comes the role of the professional SEO Company in India to play. As every website owner wants their page to be found and so more or less inevitably deals with search engine optimization. This is how SEO myths arise that one should be aware of if they want their website to be found on the internet as easily as possible.
Myth 1: SEO is all about ranking
Fact: It is true that the user will not surf through multiple pages and will be more likely to click on the pages that appear among the top SERPs rankings. So the industry is full of marketers promising your page ranked among the top rankings and make this an ultimate goal. However, having a higher ranking does not automatically enhance search traffic.
Higher rankings do get you noticed, but the likelihood of the visitors clicking on your link has all to do with the right use of Meta descriptions, snippets, titles, etc. A professional SEO Company in India understands this fact and works on other aspects of the web page as well so that your target visitors do not browse past you.
Myth 2: SEO is a one-time activity
Fact: A prime reason why most SEO does not work is that website owners think of it as a one-time activity. They want to see immediate results. SEO is not just about optimization but requires constant updates and reworks to make sure that things are in place.
A leading SEO agency in India constantly monitors and works on SEO policies according to the current trends. SEO is all about continuously updating content, monitoring the status, and working on the right keywords to get the result. The SEO personnel look at the SEO process regularly and incorporate strategies to optimize your website.
Myth 3: Repeating keywords is all there in SEO
Fact: SEO is not all about repeating specific keywords in the content several times to get noticed. The SEO process initiated by the professional SEO agency in India involved much deeper than just adding the right keywords or repeating specific trending keywords in the content. Keyword bidding and keyword optimization are just one part of the SEO process. Just repeating keywords will not get instant results, for search engines no longer use search keywords to rank the pages. The pages are ranked as per the uniqueness of the content, its relevance, and authority which is determined by backlinks and recommendations from an authoritative domain.
Myth 4: More pages on your website, the higher ranking
Fact: There is a wrong understanding that having multiple pages is the right way to go. Adding more pages will not improve rankings. The search engines do not recommend websites with more pages. The relevance of the content and its uniqueness matters for higher rankings.
Myth 5: Longer content on the page has more value than shorter content
Fact: Having a lot of content will not increase ranking or allure your target audience. The main aim of creating content is not to get just ranked but create content that will appeal to the target audience. In a world where attention span is short, too much content will spoil the effort.
The professional SEO firm in India will incorporate cutting-edge SEO policies and create an effective and efficient SEO process.
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